Ghana is currently one of the best-performing economies in Africa. By improving policies and institutions, and investing in infrastructure and basic services, Ghana has brought down poverty levels. Economic growth accelerated to 6 percent in 2005.Ghana looks set to achieve middle-income country status by 2015.Yes,i read all these online.so you should start reading something.

Not only are the outside world seeing the growth of the ghanaian economy but real citizens in ghana make remarkable comments on it growth.Godfrey Ewool,the CEO of Contract Management Specialists, Ghana Ltd comments and i qoute:"There is tangible improvement in the macro economic environment (…) On the other hand, there is a substantial increase in national population coupled with a fast growing incidence of urbanization, with the attendant negative effects of crime, poor waste management and inadequate utility services. These pose a great challenge".

Yes,this really pose a great challenge and thus there is always the need to meet demand and improve for the better in order to see ghana develop faster to achieve middle-income status at the estimated time.Well,I have sat down and considered major avenues that can contribute in one way or the other to the development of the economy.email marketing.....yes,you heard me right email marketing.Now,sit back and relax while i explain to you how email can contribute the ghana's economic development.

Small & Medium Scale Enterprises

Before, i jump into the effect of email marketing on the ghanaian economy,i have the strong opinion that SMEs form the bedrock of the economy.All that i am trying to say is that small and medium scale enterprises is fundamental to the develop of the nation's economy.Thus,more atention would have to be devoted in the development of such enterprises.

Email Marketing
First of all,SMEs operate because they have a targeted audiences to provide quality services and products to.For instances,assuming a firm provides quality dog food.It's major motive is to target customers in a particular geographical as well as demographical features that has a high demand for their products and services.Thus,for SMEs to successfully expands the clientele base and increase return on investment,it is always integral to factor in marketing strategies.


The users of emails are the building blocks of what is better known as MAILING LIST. This called a clean list you have to gather via a survey system.

Is anone buying my idea at all??

This is a great way of making lots of returns of investment.

Remember,this is not capital intensive,so most Ghanaian youth can resort this way of starting a real business with looking u p to some yawa job opportunity which is not promising as you may imagine and which could make you demented for the rest of your life.

Well,i have sometime up.Do you???

Think about it